Major Industries



The economy of Isabela is at the fulcrum of an ever increasing growth curve. In terms of income classification, it is rated as first-class province and considered among the richest and most progressive province in the Philippines.


Strategically located at the center of Cagayan Valley region, Isabela is acknowledged to have demonstrated strengths in business and industry. Thus, it has come to be known as the “Regional Trade and Industrial Center” of north-eastern Luzon.


Agriculture is the biggest industry in Isabela. As the country’s top corn producing province, it contributes 21%of the annual national yellow corn production. Asia’s largest post-harvest corn processing facility, the Mindanao Grains, is located in the town of Reina Mercedes, Isabela.


As second highest rice-growing province nationwide, Isabela produces 15% of the aggregate national rice production on an annual basis. Being a surplus producer of the Filipinos’ staple crop, the province’s rice sufficiency rate is at 224%, which means that Isabeliños produce more than they consume and are in fact responsible for supplying the rice requirements of Metro Manila and many other provinces.


High- value agricultural crops grown in Isabela include monggo, tobacco, coffee, banana, and mango. Its livestock and poultry industries are also on the rise, especially dairy processing, hog production, cattle breeding, and commercial poultry raising.


Another thriving industry in Isabela is aquaculture, sustained by inland fishing through 1,108 hectares of developed freshwater fishponds and 450 hectares of fish cage culture at Magat Dam Reservoir. Rich marine resources could be found in Coastal Isabela’s seaboard towns of Maconacon, Divilacan, Palanan, and Dinapigue.


The best quality timber resources in the Philippines are found in the forest of Isabela. Some 54% of the province`s total area is covered by forestland, of which 62% is part of the protected area while 38% is designated as production forest. The woodwork industry continues to operate under a regulated system, particularly the making furniture using indigenous materials.


In recent years, tourism has become an income-generating industry for Isabela. New hotels and resorts have opened, mostly in Cauayan City, Satiago City, and the towns of Tumauini and Roxas. Top tourist attractions are the centuries-old churches of Saint Mathias and San Pablo; Magat Dam Tourism Complex, which houses Southeaast Asia’s biggest dam; Santa Victoria Caves at Fuyo National Park; the beaches and islands of Coastal Isabela; the world’s biggest wooden lounge chair or butaka in Ilagan; and various festival and fiestas, most famous of which is the Bambanti Festival from May 1-11 every year, commemorating the birth of the province during Isabela Day.




Natural Resources


Isabela is a land of diverse natural resources at the crossroads of Southeast Asia and Western Pacific. It is endowed with a rich soil conducive to the growing of agricultural crops, and is blessed with verdant forests, preserved wildlife sanctuaries, abundant marine life, and extensive mineral deposits.


The vast forest of Isabela are being ecologically managed to secure a balanced and sustainable ecosystem. The Northern Sierra Madre Natural Park is the largest protected area in the Philippines with more than 3,000 square kilometres of rainforest.


Coastal Isabela’s lengthy range of seacoasts is rich in untapped fisheries and marine resources. The Eastern and Western Isabela’s rivers, streams, and ponds are potential fish production sites, as with the province’s 11, 046 hectares of lakes and swamps, 815 of communal waters, and several hundred kilometres of irrigation canals.


Extensive deposit of gold, copper, zinc, chromite, nickel, manganese are found in the mountains of Eastern Isabela but these minerals reserves are yet to be fully tapped. Non- metallic minerals like marble, limestone, guano, clay, sand and gravel are also present in large deposits. In Western Isabela, indigenous energy sources such as natural gas and hydro abound.



Human Capital


Isabela’s most treasured resource is its people, the Isabeliños. The provincial population has reached more than 1.5 million as of 2011.The province’s reputation as the country’s agricultural backbone may be attributed to the trade mark survivor spirit and resilience of Isabeliños. They are trailblazers in climate change management, having organized the first ever Climate Change Summit at local government level. The initiative is borne out of their firm resolve to protect their land from challenges posed by its geographic location.


Isabeliños are proud of their rich and colourful heritage, placing great importance on faith and education. Their history is influenced by 300 years of Spanish colonization and 50 years of American occupation, producing a culture that is both traditional and westernized. More than 85% of Isabeliños are Christians, with the Roman Catholic Church playing a significant role in their cultural and social lives.


As workers, Isabeliños value education and their usage of English as the primary medium of instruction has resulted in a globally competitive Isabela workforce equipped with competent technical skills and language proficiency. They are also accommodating of other cultures, possessing innately caring and service oriented characteristics that are ideals for professional careers and job opportunities across industries.


Isabela has among the highest literacy rates in the world at 95.98% of the population.


As business partners, Isabeliños strive to establish and maintain good personal relations with their business contacts. They are trusting and friendly, predisposed to please their guests, and place a premium on cordial and professional business relationships.


Educational institutions abound in Isabel, with a public school system established by American regime in the early 20th century. Since 1918, Isabela State University has evolved from an agricultural school in the town of Echague with only 10 teachers, to an institution of higher learning today with 11 campuses offering a dozens of undergraduate and graduate degree courses.



Infrastructure & Support Facilities

Social and economic development is underway in Isabela due to its adequate network of physical, financial, and communication infrastructure.




An extensive network of road system for land traverses the mid-to-low-lying areas of Isabela, with several bus companies and public utility vehicles plying various service routes. By air, these are scheduled flights four times a week from Manila to Cauayan and vice versa. The Cauayan Domestic Airport can accommodate big aircraft like Boeing 737s on its 2.5-kilometer runway, while the coastal towns of Palanan, Divilacan, and Maconacon have airstrips catering to light planes that fly to and from Cauayan almost daily.


Telecommunications and Media


As an offshoot of the complete deregulation of the Philippine telecoms industry in the 1990s, Isabela has become accessible to the rest of the country and the world through national direct distance dialing, international connectivity, and expanding multimedia infrastructure. Satellite and cellular phone services are available in the province. Television, radio, and newspaper and internet serve as mainstream media.


Energy and Water


The 540-megawatt Magat hydroelectric plant supplies electrical power to the entire island of Luzon, while Isabela’s electricity supply is provided by the National Power Corporation of the Philippines, and distributed by two local electric cooperatives, ISELCO I and II. The Magat Dam also provides irrigation to the agricultural lands of the province. Piped-water systems are present in most municipalities served by district offices and the Local Water Utility Administration.



Trade and Banking


The cities of Cauayan and Santiago and the capital town of Ilagan are the principal commercial centers of Isabela. Metro Manila-based malls and fast food chains have recently opened in these key trading hubs. To date, 84 banking branches operate in the province, with most of the commercial banks providing automated teller machines for the convenience of their clients.



Existing Locators


Since the start of 21st century, a growing number of foreign and local investors have selected Isabela as site of their business ventures. Heading the list are Isabela’s top three investors, namely: Mindanao Grains Processing Company, Inc. in Reina Mercedes, SN Aboitiz Power- Magat Inc. in San Mariano.


Universal Leaf Philippines has built a tobacco processing plant in Reina Mercedes. The Coca- Cola Company’s Philippine subsidiary and SAN Miguel Corporation’s Cosmos division both operate bottling plant in Cauayan City, while RC Cola AND Pepsi Cola have beverage operations in Ilagan and Santiago City, respectively.


In the ride industry, substantial investments have been made by Valiant Rice Mills Corporation in San Mateo, Family Choice Grains Processing Center in Cabatuan, Golden Season Grains Center in Luna, Hergo Agro Industries in Santiago City, JDT Silver Grains Center and New Cauayan Goldyluck Grains in Cauyn City.


Retail giants SM and Robinsons have set up shop in Ilagan with the opening Savemore Supermarket and Robinsons Supermarket, respectively.  They are located in Isabela’s NEW MALLS, Northstar and Talavera Square , owned and operated by homegrown investors. Fast food chains such as Jollibee, McDonald’s, Chowking, Goldilocks all have outlets in Isabela.


The “big three” oil companies- Shell, Petron and Chevron – have numerous gasoline stations in Isabela, as do new petroleum industry players Total, Eastern Plus Gold and Flying V. Land transportation operators Victory Liner, Baliwag Transit, Dagupan Bus Line, Dalin Liner, Florida Bus and Nelbusco have terminals and depots in the province.


The country’s leading passenger airline Cebu Pacific services the Cauayan-Manila- Cauayan Route. Light planes operated by Cyclone Airways and WCC Aviation’s Sky Pasada Have flights from Cauayan Domestic Airport to the community airports in Palanan and Maconacon. Telecom firms Globe, PLDT/Smart and Digitel/ Sun operate cellular sites and fixed telephony facilities throughout Isabela.



Top Three Investors

SN | Aboitiz Power Group (SNAP) is a joint venture between SN Power of Norway and Aboitiz Group of the Philippines. Through its wholly owned subsidiary SNAP-Magat Inc., it owns and operates the 360-megawatt Magat hydroelectric power plant (HEPP) in Ramon, Isabela. The Magat HEPP was a state-owned facility operated by the National Power Corporation until its privatization in 2006, when SNAP-Magat won the bid conducted by the Philippine government for the amount of US$ 530 million. Since then, it has received recognition for its safety, quality management and corporate social responsibility programs.


Green Future Innovations Inc. (GFII) is a joint venture between Japan’s Itochu Corporation, Taiwanese holding company GCO, JGC Philippines, and Philippine Bioethanol and Energy Investments Corporation, the latter owned by the Bantug-Palanca family of Negros Occidental and the Uy family of Isabela. GFII aims to contribute to the domestic supply of renewable energy through 54-million liter ethanol plant in San Mariano tha is poised to be fully operational in 2012. The US$ 120 million investment will produce bioethanol from an 11,000 hectare sugarcane plantation around San Mariano’s 30-kilometer radius, and will convert sugarcane residual material or bagasse to electricity in tis 19-megawatt power plant, projecting a 13-megawatt contribution to the Luzon grid in the future.


Mindanao Grains Processing Company Inc. is an agribusiness venture based in the Mindanao province of Bukidnon and owned by the La Filipina Uy Gongco Corporation of Iloilo City in the Visayas region. Mindanao Grains has expanded its operations to Luzon by opening its P500 million Reina Mercedes Corn Processing Center, the largest post-harvest facility for the corn industry. It was inaugurated by Philippine President Benigno Aquino III in October 2010 and is a testament to the company’s commitment to assist Isabela’s corn farmers in production efficiency so as to ensure food security in the country.



Future Investment Hub

Over the next decade, Isabela is projected to become the Agro-Industrial Capital of the Philippines. The currect provincial officials, led by Governor Bojie Dy and Vice Governor Rodito Albano, have taken steps to make this goal attainable.

In support of President Aquino’s commitment to the development of the countryside, three Cabinet Departments (Agriculture, Agrarian Reform, Environment and Natural Resources) have adopted the Convergence Strategy to unify interventions in sustainable rural development.

Recently, Gov. Dy and representatives of the three Cabinet Secretaries launched the Local Convergence Agro-Enterprise Cluster in Isabela consisting of three commodity clusters – rice, sugarcane and coffee. A total of P 8.48 billion is required for three projects pinpointed under the Enhanced National Convergence Initiative involving 12 towns in Isabela: irrigation, sugarcane industy development for renewable energy, and coffee production support.

Under Isabela’s Coastal Develoment Project, a world-class industrial and tourism complex is being built in Maconacon, Divilacan, Palanan and Dinapigue. Development of this area is being undertaken to ensure that village life in the four affected municipalities will continue to pulsate. To complement the two air transportation facilities in Coastal Isabela, an efficient road and network is being implemented while respecting the rights and ancestral domain of affected indigenous residents who want to keep the natural environment well-preserved and sustainable.

Plans are underway to revive the “Isabela Special Agro-Industrial Zone Act of 2004” which was passed by the House of Representatives but did not reach third reading in the Senate at that time. Enactment of this proposed bill would accelerate the growth of Isabela through the establishment of a special economic zone in Barangay San Luis, Cauayan City.

Two other developments are worth watching since they could most likely serve as catalysts to spur the further development of Isabela’s economy.

In his 2010 State of the Nation Address, President Aquino identified projects put forward by interested investors “like a toll expressway from Metro Manila to Cagayan valley without the government having to spend a single peso.” He was referring tot eh P13.6-billion, 456-kilometer North Luzon East Expressway (NLEE) proposal of the San Miguel Group. This superhighway from Quezon City to Tuguegarao City would pass the major cities and towns of Isabela, and cut travel time by more than half. The NLEE’s first phase from Balara, Quezon City to Norzagaray, Bulacan has already started construction. It will benefit Isabela in the same way the SCTEX expressway has done wonders for Subic, Clark and Tarlac.

An even more exciting propect is the annexation by the Philippines of a territory called Benham Rise within 2012. The 13-million hectare undersea region east of Isabela and Aurora provinces is being claimed by the country as part of its exclusive economic zone when it lodged its claim in 2009 with the United Nations Commission on the Limits of the Continental Shelf (UNCLOS). No other claimant-country has come forward. If the UNCLOS recognizes the Philippines’ claim, Benham Rise will add 50% to the country’s territorial area. Early indications show high levels of natural gas, and if oil is found there, it will make the Philippines self-sufficient in fuel and might even become a petroleum exporter. Like the Malampaya gas fields which have benefitted Palawan province where they are located, Benham Rise will ultimately be beneficial to the Isabeliños and the rest of the Filipinos.


Indeed, the future looks bright for Isabela as a premier investment hub in Northern Philippines.





Breath-taking sceneries combined with warm, tropical weather and vibrant, hospitable people make Isabela an ideal eco-tourism destination. Cave exploration, mountaineering, trekking, beachcombing, snorkeling, and scuba diving are only some of the activities that nature adventures would enjoy in this majestic province.

The 113-kilometer stretch of very fine, white sand along Isabela’s Pacific coast is arguably Luzon’s best kept secret. Since the beaches of Coastal Isabela fringe the blue waters of the Pacific Ocean, they get good wave breaks and wind power suitable for surfing and water rafting.

In Palanan, surfers and swimmers are treated to views of the Sierra Madre forest and the shoreline of Dicotcotan Beach – a hidden paradise stretching three kilometers bordering a coastal forest and a seafront village. Pointed nose dolphins and hump back whales have been sighted there aside from marine turtles that can be seen from the surface.

The Palanan Rainforest, which is part of the Northern Sierra Madre Natural Park, is one of Asia’s remaining virgin forests. It has several waterfalls that are ideal for picnics. Due to its diverse environment, Palanan was declared a protected wilderness area in 1979.